Course Content
Curated Craft Shows vs. Local Fairs
Boutique Booth Design for Crafters
Pricing & Bundling for the Craft Market
Engaging the Crafting Customer
Understanding the “Juried” Show Application Process
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How to Take Professional Photos of Your Craft Products
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Writing a Compelling Artist Statement & Application
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Creating a “Lush & Layered” Booth Aesthetic
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How to Effectively Display Paper Packs and Small Items
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Creating “Try Me” Stations and Interactive Displays
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How to Price Your Paper Packs and Craft Kits for Profit
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Creating High-Value Bundles (e.g., “The Complete Journal Starter Kit”)
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Managing Inventory and Payments for In-Person Sales
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How to Talk About Your Creative Process
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Upselling with Add-On Items (Fussy Cuts, Ephemera)
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Building an Email List from In-Person Customers
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