Welcome to a specialized academy course designed for the true artisan. You’ve mastered the Junk Journal & Scrapbooking editor and have created a beautiful line of physical craft products. Now, it’s time to sell them in their natural habitat: the curated art and craft show.

This is not a local fair; this is a world of discerning buyers, fellow crafters, and juried applications where quality and presentation are everything. This guide is your complete masterclass for navigating this exciting and profitable market with confidence.

We will take you step-by-step through the entire process, from creating a compelling application that gets you accepted into the best shows, to designing a “lush & layered” boutique booth that stops craft-savvy customers in their tracks. You will learn the art of pricing and bundling your paper packs for maximum profit and master the unique skill of engaging with customers who are themselves creative artists.

Completing this guide will give you the strategy and tools to successfully launch your artisan brand, stand out in a creative market, and turn your passion for paper crafting into a thriving, profitable business.

Course Content

Curated Craft Shows vs. Local Fairs
Understanding the “Juried” Show Application Process
How to Take Professional Photos of Your Craft Products
Writing a Compelling Artist Statement & Application
Boutique Booth Design for Crafters
Creating a “Lush & Layered” Booth Aesthetic
How to Effectively Display Paper Packs and Small Items
Creating “Try Me” Stations and Interactive Displays
Pricing & Bundling for the Craft Market
How to Price Your Paper Packs and Craft Kits for Profit
Managing Inventory and Payments for In-Person Sales
Engaging the Crafting Customer
How to Talk About Your Creative Process
Upselling with Add-On Items (Fussy Cuts, Ephemera)
Building an Email List from In-Person Customers